email marketing - The Rewards and Dangers of Email Marketing

The Treasure Is Out There

You have watched the latest videos. You have read the latest books. You have stayed up late on the forums, reading entries and asking questions. You feel you are ready to begin. The one common thread you keep hearing is "the money is in the list". You think you got it.

So, you have heard that you need an auto-responder. That thing that keeps on giving. It sets your profits on autopilot and allows you to live the internet marketer's lifestyle. You heard about a couple of good ones. You purchase a subscription and you are ready to go.

You know that the treasure is out there. But, what you have only heard about is the reward and not the danger. There is an unseen peril within the sands of the internet. An unseen peril that can cost you thousands of dollars in fines and legal charges.

You see, email marketing is one of the most rewarding forms of marketing. It is the baby of internet marketing. You load up your auto-responder with messages that automatically deploy without any further maintenance. You can send newsletters, or tips to those who subscribe to "your" list.

And this brings me to my first point. The subscription part. Make sure that the people on your list asked to be on your list. And if they asked to be on your list (without any means of deception), make sure they are double opt-ins. This means that they signed up on your web form (usually on a squeeze page), and confirmed the email that was triggered to verify their subscription.

This one step will save you so much trouble. I cannot emphasize this enough. I refuse to deceive and throw random emails into some program that bulk mails them. Why? Because for every SPAM complaint you can be fined hundreds (if not thousands) of dollars. And worst of all, your site, IP address, and email address can be blacklisted by the email hosting company meaning that none of your emails (all future emails) are not delivered. They will not see the light of day. They will go into the dreadful dungeon known as "junk"mail, or "spam" mail.

But alas, this is not the only danger. What is destroying many marketer's sales is not the double opt-in part. It is the junk part. Do not sale junk! If you are building a list and what you are sending a person is not a good product, if somehow they buy it and hate it, they will either seek a refund or never take another recommendation from you again.

I know how easy it is to take email templates from the latest CB product and paste it into your auto-responder. However, before I take on any product I research it. And when I say research it I don't mean with another affiliate. If it takes me all day I find a third party source (e.g. The Warriors Forum) with nothing to gain who gives me a rundown on the product.

If you are looking for a quick buck, then be my guest and broadcast it. However, if you are looking to brand yourself and build your online business please heed my warning. Your reputation on here is all you have. Once you are damaged online it is hard to build yourself back up. If people see that the only thing you promote to them is junk they will soon opt-out of your list. However, on the flip side if you are sending them gold they will love you for it and express that love with their wallets.

You see, I want to see you succeed. These dangers are very easy to fall into. I strongly recommend you avoid anyone's advice who tells you otherwise. It is dangerous in today's marketplace not to make a subscriber double opt-in. You have to protect yourself and your integrity. Believe in yourself and play by the rules. Success is right at the door!

Working online is one of the best ways to make money from home. The issue is there is so much information out there that is either incorrect or false that you have no idea where to start. Patrick offers a powerful marketing system along with a free e-Newsletter that can help you get started. Sign up for free by clicking here today.

Keywords: Email marketing, marketing by email, internet marketing, online business, online marketing, garbage marketing

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