NORTHFIELD, Ill. (AP) ? Kraft Foods Inc., which is splitting its business into two publicly traded companies, has named Chairman and CEO Irene Rosenfeld to head up its global snacks company.
The 58-year-old Rosenfeld will be in charge of brands including Trident gum and Cadbury chocolate.
The other company will focus on the North American grocery business and that will be headed by 55-year-old W. Anthony Vernon, who is executive vice president and president of Kraft Foods North America. He will oversee the Maxwell House coffee, Oscar Mayer meats and other brands.
Rosenfeld and Vernon will take on their new roles when the companies launch. The spinoff is expected to be complete by the end of next year.
Kraft is based in Northfield, Ill.
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