Article by Paul Benfield
Here are 8 considerations you need to make as you complete your Orlando Internet marketing plan:http://www.orlandoseoconsultant.com/search_engine_optimization/seo.php
Objective of Orlando Internet Marketing Plan:
What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Orlando Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.
Orlando Internet Marketing Funnel:
The most successful online business owners have a marketing funnel (think of it as an upside down triangle) through which they ?funnel? clients. The process begins from the wide top of the funnel, representing low-cost products or free give-aways, and moving clients down through the funnel to the narrower portions which represent gradually increasing investments from the clients from your higher-priced products and services. What products and services do you currently offer? Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel?
Your Orlando Internet Competition:
Knowing and understanding where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL?s of your top 5 competitors. How popular and relevant are their sites? You can check their traffic ranking with Alexa, alexa.com, as well as see what other sites link to them. Does your competition offer something unique? Where are the gaps in the service or product offerings? The right reporting is very important, visit our reports page to find out more http://www.orlandoseoconsultant.com/search_engine_optimization/seoreports.php
Orlando Internet Target Market:
Instead of trying to marketing to everyone (the shotgun marketing approach), find a clearly definable target market that you can easily describe and locate. Are they male or female? What age group? What industry? What socio-economic group? Where do they hang out on- and off-line? What do they read? To what groups and associations (real and virtual, personal and professional) do they belong? How much money do they make? Can they easily afford your product or service? What keywords are they using to search for businesses like yours online? (Note?you can do keyword research with free downloadable software, GoodKeywords.com
Branding Your Orlando Internet based Business:
Your domain name can either help you be memorable or cast you into a sea of ?brandless? solutions. At a minimum, you?ll want to buy both your personal name as well as the name of your business in the.com version, if it?s available. Then buy the.com versions of your product names and program names. If you use a full-featured domain registrar, you?ll be able to point and mask these domains to internal pages of your web site, or use them as stand-alone sales letter pages.
Assess your Orlando Internet Marketing website.
Your web site should be visually appealing, with one primary font for the text and a simple primary color scheme, along with an easy-to-navigate layout, and readily identifiable buttons to link to other pages in the site. Your content should focus on and address the problems of your visitors and how your product or service can help solve their problems. Rather than listing the features of your product or service, detail the benefits they?ll gain from purchasing your product or service. People rarely buy features ? they buy benefits. Don?t depend on your web site designer to write your content ? that is best done by you, as you know your business and your target market better than anyone. To find out more about our services visithttp://www.orlandoseoconsultant.com/search_engine_optimization/seo.php
Present a clear call to action that is clearly shown on every page of your site. In an online business, your primary call to action should be getting the visitor?s name and primary email address by asking him subscribe to your ezine or by giving him access to a free ecourse, special report, audio recording, or ebook. Lastly, provide an abundace of readily available information to demonstrate your expertise (articles, blog posts, free downloads, giveaways, contests). Your visitor is always asking WIIFM (What?s In It For Me) ? make your web site about your visitor, not about you.
Online Business Management Technology:
Do you have access to the appropriate services and technology that will help you sell your product or service online? At a minimum you?ll need a merchant account (permits you to take credit card payments) that includes a virtual gateway (enables you to process transactions online) and a full-featured shopping cart that will permit you to sell both physical and electronic products and create a series of autoresponders to follow up with buyers and non-buyers alike. Depending on your marketing plan, you may also want to investigate email newsletter distribution services, online appointment setting services, stand-alone autoresponders, blogging software, article submission sites, online press release distribution services, website content management services, and links exchange management services and software.
Orlando Internet Marketing Strategies:
How will you create traffic to your website? There are countless ways to do this, including: pay-per-click purchases (in which you buy a keyword at a search engine and pay for placement on that search engine for that keyword and pay for each visitor who clicks on that link and is sent to your site); organic search engine listing ranking (in which your site comes up at the top of the non-sponsored listings on a search engine by having keyword rich descriptions in the page title and page desciption meta tags and then optimizing each page for no more than 3 keywords in the first 250 words on a page); well-written email newsletter that is published on a regular basis; submission of articles on topics related to your target market to article submission directories; regularly post entries to a blog aimed at your target market, full of content discussing issues related to that target market; series of podcasts containing interview with experts of interest to your target market; ongoing series of teleconferences containing value-added content for your target market; submission of online press releases with new tips information for your target market; exchange relevant links with others in different industries with the same target market;
Building a Team of Orlando Internet Marketing experts:
You?ll never be able to do this all alone. The most successful business owners don?t even try. You need to add experts to your team who are great at what they do so that you?ve got the time and energy to go out and do what you do best ? selling your products and services to your target market. Some great experts to add to your team include a virtual assistant or online business manager, an online business coach, a web site designer, a graphic designer, a writing expert (editor, ghost writer, proof reader or copy writer), a bookkeeper, and intellectual property attorney, to name a few. Orando SEO Consultant can help you build a successful Orlando Internet marketing campaign and business. Visit http://www.orlandoseoconsultant.com
To conduct a successful Internet marketing campaign, you need to integrate your plan into the overall marketing plan/business vision that you have for your service business. Some businesses will thrive off Internet marketing alone; however, for most, Internet marketing simply complements and enhances your offline marketing strategies.
About the Author
http://www.orlandoseoconsultant.com
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